Most B2B companies in EMEA spend months figuring out GTM by trial and error. Marc did not have that luxury. He took the room inside the companies everyone is watching - and what building revenue there actually looks like.
The line the session kept coming back to: GTM is not about the biggest team or the biggest budget. It is about sequence.
That is as far as this page goes. Who said what, and what was answered, stayed behind the door - and it always will. The room works because it can.
The next dinner is in October. The only way in is through the door.