01
Enterprise deals rarely die of a no. They die of no decision. David opened the system behind more than a hundred of them: how to find everyone who has to say yes, and get them there before the deal goes quiet.
The line the session kept coming back to: deals don't stall because the buyer isn't interested. They stall because no one owns the decision.
That is as far as this page goes. Who said what, and what was answered, stayed behind the door - and it always will. The room works because it can.
The next dinner is in October. The only way in is through the door.