The Event Strategy That Landed Netflix.

Past event Jun 4, 2026 Online session

Speaker highlight.

Faris Šehović

He is one of the most experienced SaaS sales leaders the Western Balkans has produced - and one of the few who came back to make sure the next generation doesn't have to figure it out alone.

Check out his full profile

Events are the most underused growth channel in B2B. Faris closed Netflix as a client through one - and walked the room through exactly how, from the first LinkedIn message to the signed contract.

On the table.

What separates attending an event from working one?

What does a month of preparation before a two-day conference actually look like?

How did one conversation at an industry event become a Netflix contract?

Why do most event leads die in the follow-up - and what keeps them alive?

What stayed in the room.

Faris's results from four events in one year: over a hundred meetings on the spot, twenty-plus opportunities, seven figures of pipeline. Preparation is months. The event is days. The follow-up is where it is won.

What stayed in the room.

That is as far as this page goes. Who said what, and what was answered, stayed behind the door - and it always will. The room works because it can.

The next dinner is in October. The only way in is through the door.

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