Team Lead Growth, Popcorn Recruiters
Former Enterprise SDR Manager EMEA & APAC, Forsta
She built the SDR function across four markets. Now she helps companies build the teams.
MENA, UK, Nordics, DACH, APAC, Western Balkans
B2B SaaS, SDR Leadership, Revenue Team Building, Talent Acquisition
Najla started in finance, then moved into sales at Infobip, where she quickly became a top performer covering the MENA market. She owned the full sales cycle, onboarded and mentored new hires, and moved from SDR to Inside Sales Rep in under a year.
At Forsta, she was brought onto the leadership team to build the SDR function from within. Her manager later described it as "a key decision and major milestone that elevated the SDR organization." She ran four markets at once: UK, Nordic, DACH, and APAC, led up to 13 SDRs, built the outbound playbook, optimized intent data usage with 6sense, and introduced dashboards that gave the whole org better pipeline visibility. She was nominated for Forsta's Outstanding Leader Award during that period.
She now leads growth at Popcorn Recruiters, helping IT and BPO companies across Bosnia, Serbia, and Croatia hire strategically. She brings both the commercial and the people lens to every conversation.
Ask her about:
Building SDR teams from scratch, running outbound across EMEA, moving from top performer to team lead, intent data and outbound stack (6sense, Outreach, Salesloft), hiring commercial talent in the Western Balkans
If you're building a revenue team or trying to figure out how to scale outbound, start here.
SDR playbooks that hold up across different markets and buyer profiles
What it takes to go from top rep to team lead
Hiring and onboarding commercial talent in the Western Balkans
The conversations inside Dealion work because they don't happen in public. If Najla's profile made you want a seat in that room - there's one way in.
You can find Dealion members on LinkedIn. You can sit next to them at a conference. You won't get what we get from each other.
The conversations that move deals happen in a different room. That's the one we built.