Regional Vice President CEE·IWG plc
Country Director Austria·Regus
She came to Memphis on an athletic scholarship, stayed for university, and eventually ended up in Vienna running IWG's Austrian market. Twenty-one years later she covers six countries as Regional VP for Central and Eastern Europe.
Austria · Slovenia · Croatia · Serbia / CEE Region / North Europe
Enterprise Workspace · Corporate Real Estate · Flexible Office Strategy
Alisa Kapić has been at IWG since 2005. She joined as Country Director for Austria and today runs Central and Eastern Europe as Regional VP, covering six markets. IWG is the company behind Regus and Spaces, one of the largest flexible workspace networks in the world.
Before IWG, she ran CEE market development for an American telecom company out of Memphis. She has been selling cross-border B2B in this region before most people were thinking about it. She was named IWG Area Director of the Year in 2009 and has held every major leadership role in the company since.
Her background is in what happens when a company decides it needs a physical presence somewhere new: what it costs, how the decision gets made, who signs it, and what falls apart during implementation. Twenty-one years of enterprise workspace deals across six markets means she has seen that process play out more times than most people have changed jobs.
Ask her about:
How companies from this region structure their first serious physical presence in Austria or Western Europe, and what the real cost of that decision looks like before anyone talks numbers.
Alisa is in Dealion to have the conversations that don't happen across a vendor table. Here is what earns its place in her calendar.
A direct conversation on how enterprise companies from SEE structure their physical expansion into Austria and Western Europe, from someone who has been on the vendor side of that decision for twenty-one years.
A working session on what companies consistently underestimate when they budget for their first real European office, and where the surprises show up.
A read on how physical presence affects enterprise sales credibility in Austrian and German-speaking markets, and what it signals to buyers before the first meeting happens.
The conversations inside Dealion work because they don't happen in public. If Alisa's profile made you want a seat in that room - there's one way in.
You can find Dealion members on LinkedIn. You can sit next to them at a conference. You won't get what we get from each other.
The conversations that move deals happen in a different room. That's the one we built.