Founder & CEO, ScaleUp
CTO, Ae'lkimi
He's shipped 50+ digital products for clients from Series A to enterprise. Now he's building his own.
Bosnia and Herzegovina, UAE, global (US, EU, remote)
Product Development, Embedded Teams, Startups & Scaleups, AI/ML Integration
Adi started as a software developer in Sarajevo, then shifted into product and project management across Authority Partners, Ministry of Programming, and NAGA Virtual in Hamburg. He built his first company, dzaba.ba, while still at university. By the time he founded ScaleUp in 2019, he had the technical depth and delivery track record most agency founders don't.
Seven years later, ScaleUp has shipped 50+ digital products for clients ranging from early-stage startups to global enterprises. He's also been a Toptal-vetted Technical PM since 2018, meaning international companies have been choosing him for their most important projects for nearly a decade. He currently runs ScaleUp in Sarajevo while also serving as CTO at Ae'lkimi in Dubai.
He recently noticed that most digital signage software was built on legacy architecture with pricing to match. So he built a modern alternative, launched it into production, and already sold several hundred licenses. He doesn't just advise on product. He ships it.
Ask him about:
Structuring a product team for a startup or scaleup, when to bring in an embedded team vs. hire in-house, product development from discovery to launch, AI/ML integration into digital products, building a tech services company that actually delivers
If you're building a digital product or trying to figure out how to structure the team around it, start here.
When to hire your own product team vs. bring in an embedded one
What most founders get wrong about product development
Building a tech business from Sarajevo for global clients
The conversations inside Dealion work because they don't happen in public. If Adi's profile made you want a seat in that room - there's one way in.
You can find Dealion members on LinkedIn. You can sit next to them at a conference. You won't get what we get from each other.
The conversations that move deals happen in a different room. That's the one we built.