Head of Marketing·Metastack
Co-Founder·NutriMedik / Fino App
Theatre management degree. MA thesis on internet religions. She ended up spending a decade building GTM and revenue operations for B2B tech companies, co-founding two startups while doing it full time.
Serbia · United States / Global (US, Western Europe)
Revenue Operations · B2B GTM · MarTech · Alliance Programs
Sofija Drecun spent five and a half years at HTEC, going from Head of Business Development Operations to Director of Marketing, Sales Operations, and Alliances. She has owned all three functions at once. Her background is not in brand or content, it is in building the layer that connects marketing activity to pipeline to revenue, and making sure the two sides talk to each other.
Before HTEC she spent six years at VICERT, a digital health software company, in marketing and strategy roles. She has been positioning complex B2B tech services to global buyers from Belgrade for over a decade, in categories where the buyer needs to understand what they are buying before they are ready to be sold to. While doing all of this she co-founded NutriMedik, an AI health app that won the Smart Start grant in Serbia, and Fino App, a revenue dashboard for digital creators that was showcased at Web Summit in Lisbon.
Her working principle is: don't make assumptions, make hypotheses. The difference matters in GTM. Most marketing functions run on assumptions dressed up as strategy. She is the kind of person who catches herself doing it and writes a LinkedIn post about it.
Ask her about:
How to build the operational connection between marketing and sales in a B2B tech company, and where most GTM functions quietly break before anyone notices.
Sofija is in Dealion to have the conversations that don't fit a standard marketing brief. Here is what earns its place in her calendar.
A working session on how to structure marketing and revenue operations inside a B2B tech company that is growing faster than its processes, from someone who has run both functions simultaneously.
A direct read on what a MarTech stack looks like when it is built around pipeline and revenue attribution, not tools someone bought at a conference.
A conversation on GTM for complex B2B services where the buyer needs education before they need a pitch, specifically for companies selling from the SEE region into US and Western European markets.
The conversations inside Dealion work because they don't happen in public. If Sofija's profile made you want a seat in that room - there's one way in.
You can find Dealion members on LinkedIn. You can sit next to them at a conference. You won't get what we get from each other.
The conversations that move deals happen in a different room. That's the one we built.