Founding Partner·Dealion
Director of Risk Management & Trading·Trio
He spent a decade building a 26-country energy portfolio for Fortune 500 clients - then built and exited a company on the side, without anyone noticing he was doing both.
Germany · Austria · Bosnia / UK · Netherlands / Asia · North America
Energy · Commodities · Risk Management / Embedded Systems · Automotive / FinTech · Trading
Enterprise portfolio management and deal structuring across complex, multi-country environments
Fortune 500 energy procurement buyers, European commodity traders, embedded systems and automotive industry operators, VC-backed exit networks
Sanjin Lučić graduated in marketing from the School of Economics in Sarajevo and immediately went into energy consulting in Germany. Within two years he won the EIPC Newcomer of the Year award for his work advising German franchise clients on energy procurement and risk management. That award was not ceremonial. It was for understanding a complex foreign market fast and delivering results for clients with no patience for slow learners.
He stayed at Alfa Energy for nearly eleven years. He grew from Energy Consultant to Head of Service Delivery for a 23-country European portfolio, coordinating teams across offices in Sarajevo, Frankfurt, and London, and managing global client activities across Asia and the Americas. In parallel - while holding a full-time executive role - he co-founded iNutro, a nutrition brand incorporated in three countries, and exited through VC acquisition in 2021. Both things happened at the same time. That is not a detail. It is the point.
He is now Director of Risk Management and Trading at Trio, where the portfolio spans 26 countries and the environment is global commodity markets. Energy, gas, power. Markets where a geopolitical development can move prices 5% in minutes and where emotional control is the actual competitive edge. He also sits on the board of Microwee, an embedded systems company operating in automotive, industrial, and functional safety. His network runs from Sarajevo to Frankfurt to Singapore to Los Angeles, and he is used to working across all of them on the same day.
At Dealion he leads the Referrals and Deal Flow pillar. That is the most commercially direct function in the club. Not events, not content, not positioning - actual business opportunities, structured transparently, with a clear model for sharing deals and getting to signatures. He built that pillar because it is the thing he does in his primary career every day: turning complexity into something a team can actually execute on.
Everyone has data, five screens, and indicators. Very few keep their heads. The biggest mistakes I've seen weren't analytical. They were emotional. Your biggest edge is composure.
I built a company on the side while running a 22-country portfolio. Not because I had more time than anyone else. Because I was very clear about what mattered and what was noise.
The Dealion deal flow pillar exists because conversations without a clear path to a deal are just networking. I'm not interested in just networking. I want people to walk out with something real.
Sanjin's network lives at the intersection of global energy markets, enterprise procurement, and operational leadership. These are not introductions you find at a conference. They happen inside Dealion.
A direct introduction to energy procurement decision-makers at Fortune 500 companies managing European portfolios - the people who actually sign energy supply and risk management contracts.
A conversation with someone who co-founded a consumer brand, incorporated it in three countries, and exited through VC acquisition - while holding a senior executive role full-time. What that structure actually looked like.
Access to commodity trading and energy risk advisory contacts across Germany, the Netherlands, and the UK - from someone who has operated in those markets for over a decade.
An introduction into the embedded systems and automotive supply chain ecosystem through Microwee - for anyone looking to enter industrial or automotive hardware partnerships in Central Europe.
A working session on enterprise deal structuring with someone who manages cross-border portfolios for complex multinational clients - specifically how to price, tender, and close deals that span multiple jurisdictions.
An introduction to financial markets and energy risk advisory contacts in the DACH region - from someone who grew up between Germany and Bosnia and operates fluently in both business cultures.
The conversations inside Dealion work because they don't happen in public. If Sanjin's profile made you want a seat in that room - there's one way in.
You can find Dealion members on LinkedIn. You can sit next to them at a conference. You won't get what we get from each other.
The conversations that move deals happen in a different room. That's the one we built.