Dealion - Member Profile  Nº 001

Ema
Hasičević

Co-founder·Dealion

Head of Business Development·Linkbound

She built the first business club for revenue leaders in the Western Balkans - because she couldn't find a room that understood her market.

Ema Hasičević, co-founder of Dealion, photographed in a lime-yellow blazer
Ema in Numbers

Six years building revenue
in markets most playbooks skip.

25+ Commercial partnerships
built
7 Markets
operated across
6 Years in
B2B revenue
5 Companies
BD led for
8 Industries of
direct experience
Primary Markets

Austria  ·  Germany  ·  Switzerland
Bosnia  ·  Serbia  ·  Croatia
Slovenia  ·  North Macedonia  ·  Montenegro

Core Industries

B2B SaaS  ·  FinTech  ·  HealthTech
PropTech  ·  Professional Services
Manufacturing  ·  Recruitment  ·  Real Estate

Best at

Enterprise market entry from the Balkans into the DACH region

Can open doors to

Commercial leaders, procurement decision-makers, and operator-founders across Central and Southeast Europe

In Her Words

The room she had to build herself.

Ema Hasičević is not a professional networker. She is Head of Business Development at Linkbound, a B2B SaaS product - which means she is actively running revenue while building Dealion. That distinction matters. Dealion is not a community she curates for others. It is a room she needed for herself.

She came up through B2B sales in a region that most Western playbooks treat as an afterthought. Austria, Germany, Switzerland - serious markets. Bosnia, Serbia, Croatia, the wider Western Balkans - markets with their own logic, their own buyer behaviour, their own enterprise decision patterns. Nobody was writing that playbook. So she was writing it as she went.

The turning point was not a conference or a course. It was two conversations. She sat down with Haris - a commercial lead at a competing firm - and they talked openly about what was working and what wasn't. No agenda. No pitch. Peers in the same context, being honest with each other. In those two conversations, she got more useful intelligence than she'd gathered in an entire year of industry events.

That was the proof of concept for Dealion: not technology, not a platform, not a product - a room. The right people, from the same context, without an agenda.

I had a team, I had a network - but I didn't have a room where I could sit with someone who truly understood what it means to work revenue here. Not in London or Berlin. In a region with its own logic, its own markets, its own rules.
Every room I walked into asked me to adapt to it. None of them were built for us.
Dealion is an attempt to systematise that: a private network where someone who already sells in Austria opens doors for someone just entering. Where you know which buyer title actually signs in enterprise deals in Germany when you're coming from this region. Where the conversation can be completely honest - because we all live the same reality.
Access

What being in the room with her gets you.

Not "access to a network of experts." These are specific kinds of conversations - the type that happen inside Dealion and not on LinkedIn.

The Only Way In

You can't email her directly. That's the point.

The conversations inside Dealion work because they don't happen in public. If Ema's profile made you want a seat in that room - there's one way in.

You can find Dealion members on LinkedIn. You can sit next to them at a conference. You won't get what we get from each other.

The conversations that move deals happen in a different room. That's the one we built.

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